Today's B2B Websites need to be designed to convert. Not just landing pages... Every page.
At MarketSense, we use best practices and then let the data decide.
Every Page Has a Purpose.
Is it time for a High Performance Website?
From the moment a prospects lands on your site it needs start working for you. Here are three things it needs to do:
- 1Establish CREDIBILITY
- 2GUIDE the prospect
- 3CONVERT the prospect into a lead
Take the next action that will lead to a sale.
Awareness. Credibility. Conversion.
If a prospect lands on your site, they are aware of you. You can check that box. For most B2B sales, they are not yet ready to buy yet. That is where credibility comes in.
Your website should OOZE credibility. It should also have plenty of reasons for your prospect to raise their hand and ask for more.
Your websites job is the motivate that prospect to take the next action that will lead to a sale. Typically that will be to capture a lead.