9 out of 10 say that Marketing Automation is VERY important for the overall success of B2B marketing.
But, less than 10% of those companies fully utilize the power of their Marketing Automation Platform...
Be THAT company that does!
Set Yourself Up For Success
With A Fine Tuned Marketing Automation Platform
The numbers Are NOT stacked in your favor.
It takes an average of 8 touch points to close a B2B sale. However, less than 5% of prospects are ever communicated with that many times.
Why? Because it is hard. Simple fact.
Let's be serious, most B2B companies have some sort of M.A.P. But, how many are using them to their fullest - 1 out of 10.
HINT: It has very little to do with the technology. It is knowing how to leverage it.
3 Ways To Leverage Your Marketing Automation Platform
Leverage Alerts & Triggers
Once a prospect is in the middle of the funnel, you should be able to track actions and then apply alerts and triggers. Did they land on a buyer intent page? Did they forward an email? Set up a system to either alert sales or send a personalized and automated email.
Daisy Chain Sequences
As your prospect moves through your customer journey, there will be unique automation sequences for each stage. Daisy chain them to one action will automatically stop one sequence and start another. This way you are always delivering relevant information that converts.
Update Your Copy
Understand the six questions you need to answer to create a shortcut to yes and build them into your communications. A great place to start is with a Content Audit from MarketSense. We will review your material and make actionable suggestions.
These are just the tip of the iceberg. Talk to a MarketSense Representative for more ideas on increasing leads and clients.
"MarketSense has been an important force in our digital marketing growth, helping us cost-effectively reach our target audience. They are knowledgeable, creative, responsive and performance-driven."
Large Financial Services Firm, San Francisco Bay Area