GA4 Migration Roadmap
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Updating to GA4 is not an option. Put the odds of success in your favor with a detailed roadmap!
Why Switch From Google Analytics to GA4?
Google Analytics Stops Working on July 1, 2023.
The first reason is Universal Google Analytics (UGA) will stop working on 7/1/2023. With over 85% of U.S. Based B2B currently use it, UGA has always focused on "Vanity Metrics". This is not what hardcore B2B marketers needed. If you want Google Analytics you'll need to switch.
GA4 Is A HUGE Win for Marketers.
While we've all used Google Analytics for marketing, it had many shortcomings. GA4 is much more than an upgrade. It leaves Google Analytics in the dust. More power. Better conversion tracking. Endless customizations. It's what we marketers needed.
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Your GA4 Migration Checklist
You don't want to tackle a GA4 Migration without this checklist.
How GA4 Benefits B2B Marketers
Overall, GA4 is designed to provide B2B companies with a deeper, more actionable view of user behavior and enable you to optimize for lead generation and conversions. By leveraging the advanced features of GA4, B2B companies will gain a competitive edge in today's digital landscape and drive predictable growth for your business.
Below are just a few of the ways you can take advantage of the new features in GA4:
Enhanced Event Tracking
Take advantage of enhanced event tracking capabilities with GA4. They are definately a significant improvement over classic Google Analytics. With the new event tracking features, you can track events such as scroll depth, video engagement, file downloads, and much more.
Robust Conversion Tracking
GA4 introduced a number of new ways of tracking conversions that provide more flexibility and accuracy than previous versions of Google Analytics. With the new conversion tracking features, you can track both web and app conversions and create custom conversion events to track specific actions that are unique to your business.
New Funnel Mapping
B2B companies will be happy to see the new funnel mapping capabilities in GA4. It provides more flexibility, accuracy and customization to help optimize the customer journey. With the new funnel mapping features in GA4, you can track user behavior across multiple steps in a conversion process and visualize the flow of users through your website or app.
Predictive Analytics
The new predictive analytics features in GA4 provide more accurate insights into user behavior, allowing you to make better-informed decisions about how to optimize your digital marketing efforts for maximum impact. By predicting user behavior, you can personalize marketing campaigns, improve customer retention, and increase conversions.
Monetization Reports
You'll definately want to leverage the new monetization reports in GA4. They will give you a more accurate measurement of revenue generation and user behavior related to your lead generation efforts. By analyzing this data, you can optimize your site navigation, digital marketing, and content creation for maximum impact by identifying upsell opportunities and improving customer retention through personalized marketing campaigns.
Integrated Demographic Reports
The new integrated demographic reports in GA4 provide B2B companies a more accurate measurement of user behavior based on age, gender, interests and other demographic information. This additional level of detail will allow you to optimize your messaging and marketing strategy for maximum impact by targeting specific audience segments that resonate with their interests and preferences.
External Data Enhancements
Google Analytics 4 (GA4) has introduced new ways of incorporating external data into your analytics reports. With the new external data enhancements, you can combine your own business data with Google Analytics data to gain deeper insights into user behavior, clustering, and micro-segmenting for greater conversions.
Your GA4 Journey
Migrate and customize with confidence.
Powerful
Customizable
Trackable
It's time to unlock the tools to increase your sites conversions. Understand exactly what actions are required to lead to a sale.
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What Our Clients Say About MarketSense.
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MarketSense has literally transformed the way we do business. They are much more than a vendor. They are a partner in our success.
Kip Spencer
SECO DEVELOPMENT
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MarketSense has been an important force in our digital marketing growth, helping us cost-effectively reach our target audience. They are knowledgeable, creative, responsive and performance-driven.
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What Makes Us Different? The MarketSense Way. We Bring These To Every Job. Every day.
Frequently asked questions.
No. On July 1, 2023 your current Google Analytics will stop pulling in data. In addition to migrating and leveraging the new power of GA4, many companies opt to save their current analytics data. We recommend getting GA4 up as quickly as possibly so you can begin to pull analytics data into your new platform now.
There are and we've done a complete assessment and review of the competitive offerings for our clients. Simply stated there is nothing on the market that can compete with GA4 in terms of functionality and price. GA4 is free for most companies and is very stable and powerful.
It really depends on how much of the new functionality you want to leverage and what your custom requirements are. Simple migrations can be done in as little as two weeks. More complex and robust GA4 implementations can take up to two months.
We need more information to be able to provide an answer to that question. We do offer free consultations. On a quick call we can determine roughly what it will cost. We always provide a detailed Statement of Work and pricing prior to getting started on project. It all starts with a conversation - CLICK HERE to set up a call.
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