Your GA4 Migration Checklist

A must have checklist for your GA4 Migration.

  • Preparation
  • Installation
  • Configurations
  • Migration
  • Dashboards & Reporting

How GA4 Benefits B2B Marketers 

Overall, GA4 is designed to provide B2B companies with a deeper, more actionable view of user behavior and enable you to optimize for lead generation and conversions. By leveraging the advanced features of GA4, B2B companies will gain a competitive edge in today's digital landscape and drive predictable growth for your business.

Below are just a few of the ways you can take advantage of the new features in GA4:

Enhanced Event Tracking

Take advantage of enhanced event tracking capabilities with GA4.  They are definately a significant improvement over classic Google Analytics. With the new event tracking features, you can track events such as scroll depth, video engagement, file downloads, and much more.

Robust Conversion Tracking

GA4 introduced a number of new ways of tracking conversions that provide more flexibility and accuracy than previous versions of Google Analytics. With the new conversion tracking features, you can track both web and app conversions and create custom conversion events to track specific actions that are unique to your business.

New Funnel Mapping

B2B companies will be happy to see the new funnel mapping capabilities in GA4.  It provides more flexibility, accuracy and customization to help optimize the customer journey. With the new funnel mapping features in GA4, you can track user behavior across multiple steps in a conversion process and visualize the flow of users through your website or app.

Predictive Analytics 

The new predictive analytics features in GA4 provide more accurate insights into user behavior, allowing you to make better-informed decisions about how to optimize your digital marketing efforts for maximum impact. By predicting user behavior, you can personalize marketing campaigns, improve customer retention, and increase conversions.

Monetization Reports

You'll definately want to leverage the new monetization reports in GA4.  They will give you a more accurate measurement of revenue generation and user behavior related to your lead generation efforts. By analyzing this data, you can optimize your site navigation, digital marketing, and content creation for maximum impact by identifying upsell opportunities and improving customer retention through personalized marketing campaigns.

Integrated Demographic Reports

The new integrated demographic reports in GA4 provide B2B companies a more accurate measurement of user behavior based on age, gender, interests and other demographic information. This additional level of detail will allow you to optimize your messaging and marketing strategy for maximum impact by targeting specific audience segments that resonate with their interests and preferences.

External Data Enhancements

Google Analytics 4 (GA4) has introduced new ways of incorporating external data into your analytics reports. With the new external data enhancements, you can combine your own business data with Google Analytics data to gain deeper insights into user behavior, clustering, and micro-segmenting for greater conversions.

What Our Clients Say About MarketSense.

MarketSense has literally transformed the way we do business.  They are much more than a vendor.  They are a partner in our success.

Kip Spencer


MarketSense has been an important force in our digital marketing growth, helping us cost-effectively reach our target audience. They are knowledgeable, creative, responsive and performance-driven.

Large Financial Services Firm


Frequently asked questions.

can we do the Ga4 migration ourselves?

You can.  If you are willing to put the time and resources in place to make it happen.  In fact, we've created a detailed checklist of steps you will want to take if you decide to go that route.  Having said that, having a deep understanding of ways to leverage GA4 for B2B success is what we've spent a decade doing. 


No.  On July 1, 2023 your current Google Analytics will stop pulling in data.  In addition to migrating and leveraging the new power of GA4, many companies opt to save their current analytics data.  We recommend getting GA4 up as quickly as possibly so you can begin to pull analytics data into your new platform now.

are there alternatives to google Analytics 4 we should be looking at?

There are and we've done a complete assessment and review of the competitive offerings for our clients.  Simply stated there is nothing on the market that can compete with GA4 in terms of functionality and price.  GA4 is free for most companies and is very stable and powerful. 

how long does it take to set up our new GA4?

It really depends on how much of the new functionality you want to leverage and what your custom requirements are.  Simple migrations can be done in as little as two weeks.  More complex and robust GA4 implementations can take up to two months.

How much does it cost?

We need more information to be able to provide an answer to that question.  We do offer free consultations.  On a quick call we can determine roughly what it will cost.  We always provide a detailed Statement of Work and pricing prior to getting started on project.  It all starts with a conversation - CLICK HERE to set up a call.

Predictably Grow Your B2B Business With Custom Conversion Analytics

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