If your organization is facing any of these three issues, this blog could change the way you do business…
- You’ve tried digital marketing and cannot seem to make it provide a positive ROI (it loses money)
- You seem to get enough traffic to your site, but converting it into business is simply not working
- Either you can’t get enough leads or you find it difficult to know which ones you should really focus on
First of all, let me assure you, you are not the exception. Most companies are facing the same challenges.
Many of these are issues that can be fixed with a high degree of predictability. So, let’s start by talking about the changes that have happened over the last 12-24 months and how you can use them to your advantage.
Digital Marketing – There are several ways to “test” your digital marketing before spending a dime. You can see what keywords your competition is using, how much they are spending and even know the specific ads that are working and those that aren’t. You can quickly see how much those ads cost and determine if you are a strong candidate for digital marketing.
Landing Pages – These are not websites – they are specific pages designed solely to convert prospects into either sales or leads. Even more importantly, “variants”, or different versions of these pages, are easy to create. This allows you to let your customers tell you want they want rather than you trying to figure it out.
Tagging – Using tools like Google Tag Manager (GTM), you can track almost every click on every email and segment it by every campaign. It is amazing to see how the results of your efforts can quickly change when you allow the data to figure things out rather than trying to do it yourself.
Tracking – Cost effective Marketing Automation Platforms can be fine tuned in a matter of weeks. These allow you to bring “touch points” to your prospects in one simple-to-understand view. It’s easy to set logic to do things like increase their lead score, start an email automation, and alert someone via email or text message.
Monitoring – Know how everything is working in one simple view. Set goals and easily track them 24/7. Pull your marketing, sales, operations, and finance all together in a beautiful easy to read view.
Using any one of these tools will have a significant impact on your business. Collectively, they can be a game changer. Regardless of whether you are a B2B or B2C organization, creating a marketing machine will give you an unfair advantage. Don’t wait until everyone figures this stuff out, create a real competitive advantage for your organization today!
Once a week, MarketSense will be writing blogs specifically focused on helping you grow your business. The things we talk about aren’t just crazy ideas, they are tools we are using in the trenches every day to help our clients grow.
Have a great day
Founder & CEO