Category Archives for "Digital Marketing"

4 Steps to Make Online Video and YouTube Part of Your 2017 B2B Marketing Strategy

What are you watching these days?

Better yet, where are you watching it? I could throw some facts and figures at you about online trends, and I will, but we both know the answer to those questions. Regardless of whether you clicked on a cat video link or a competitor’s ad campaign, if you were watching a video online it was probably on YouTube.

Did you know:

  • Youtube reaches more US adults between 18-35 than any cable
  • YouTube is the No.2 Search Engine in the
  • 6 billion hours of videos are watched on the platform every month. (com)

Create an Unfair Advantage in Under 30 Days

If your organization is facing any of the three (3) issues, this blog could change the way you do business…

  1. You’ve tried digital marketing and cannot seem to make it provide a positive ROI (it loses money)
  2. You seem to get enough traffic to your site, but converting it into business is simply not working
  3. Either you can’t get enough leads or you find it difficult to know which ones you should really focus on

First of all, let me assure you, you are not the exception. Most companies are facing the same challenges. Next, let me quickly share that many of these are issues that can be fixed with a high degree of predictability. So, let’s start by talking about the changes that having happened over the last 12-24 months and how you can use them to your advantage.