So, what has changed about data that will change the way smart companies approach sales and marketing? The simple answer is almost everything. Not only the sheer amount of data, but the relative ease in which we can put it to work for us.
Essentially, if you have a sales and marketing department and aren’t seriously using data to your advantage there are problems on the horizon. One of the biggest reasons for this is data-driven marketing is not just for the big boys anymore. Even the smallest companies now have access to data and BI (business intelligence) tools that were once reserved for the Fortune 500.
Let’s take a quick look at the five ways data will change your marketing and then we will break each one down and explain how to put these initiatives to work for your organization.
MarketSense is honored to have been selected to the Open Data 500. The OD500 also includes companies such as Amazon, Deloitte, Google, MetLife, Yahoo! and Bloomberg.
The Open Data 500 is a list of 500 businesses compiled by The Governance Lab at New York University and is funded by the Knight Foundation. It’s the first comprehensive study of US companies that use open government data as a business resource to innovate.
Open data is free, public data that is available to anyone. The GovLab created the Open Data 500 with three goals in mind:
The Open Data 500 encourages the development of new open data companies. It also studies how organizations can publish data they collect as open data. Rather than rating companies and organizations, The Governance Lab created the OD 500 in order to learn more about the way companies utilize data sources. They use technology-enabled solutions and a collaborative approach in order to improve people’s lives by changing how we govern. As The GovLab learns more about each company studied, they may change the OD 500 list.
MarketSense often combines open data with our clients’ in-house data. We use this to provide actionable insights in a cost-effective manner. In doing so, we are able to add value for our clients in healthcare, retail, nonprofit organizations, and more. Our end goal is to bolster an efficient, yet cost-effective action plan to drive you to success. Therefore, MarketSense will continue to support the Open Data 500 and other organizations focused on turning valuable, relevant data into actionable intelligence for a better world.