7 Traits of Great B2B Marketers

7 Traits of Great B2B Marketers

There is no “path” when it comes to online marketing.  While some would like to think there is a magic playbook – there isn’t.  Becoming a high-performance B2B marketer is a process, not a destination.  Great B2B marketers are always looking for ways to get better.

After watching and working with some of the best B2B marketers in the business, I’ve come up with a list of 7 traits that seem to be common with all of them.  Here they are:

  1. Inquisitive

First things first – every great B2B marketer I know is forever asking questions, seeking insight and sharing ideas.  What worked today might not work tomorrow.  I have several great friends that are also key competitors and we brainstorm all the time.  Our minds are like parachutes – they work best when they are open.  Never be shy about asking questions.  Never think you need to be the smartest person in the room.

Break Through B2B Marketing – Beyond R&R (Relationships and Referrals)

Graphic of a man sitting at a desk in front of a computer screen with charts and graphs

Behind virtually any successful B2B company I know there is a rainmaker. It’s usually the founder. We’ve all seen it before. They take it upon themselves to bring in the majority of the Company’s business.  For the most part, business development is based on relationships and referrals (R&R).

There is just one problem with this strategy – R&R is not scalable…

If we switch gears and think about the super successful B2B companies, the biggest difference is they’ve moved beyond R&R (relationships and referrals) and embraced a sales and marketing strategy capable of scale.

MarketSense Selected to the Open Data 500

Blue Global Node Map

MarketSense is honored to have been selected to the Open Data 500. The OD500 also includes companies such as Amazon, Deloitte, Google, MetLife, Yahoo! and Bloomberg.

The Open Data 500 is a list of 500 businesses compiled by The Governance Lab at New York University and is funded by the Knight Foundation. It’s the first comprehensive study of US companies that use open government data as a business resource to innovate.

What Is Open Data?

Open data is free, public data that is available to anyone. The GovLab created the Open Data 500 with three goals in mind:

  • Provide a basis for assessing the economic value of government open data
  • Encourage the development of new open data companies
  • Foster a dialogue between government and business on how to make government data more useful

The Open Data 500 encourages the development of new open data companies.  It also studies how organizations can publish data they collect as open data. Rather than rating companies and organizations, The Governance Lab created the OD 500 in order to learn more about the way companies utilize data sources. They use technology-enabled solutions and a collaborative approach in order to improve people’s lives by changing how we govern. As The GovLab learns more about each company studied, they may change the OD 500 list.

How Does Open Data Help Us?

MarketSense often combines open data with our clients’ in-house data. We use this to provide actionable insights in a cost-effective manner. In doing so, we are able to add value for our clients in healthcare, retail, nonprofit organizations, and more. Our end goal is to bolster an efficient, yet cost-effective action plan to drive you to success. Therefore, MarketSense will continue to support the Open Data 500 and other organizations focused on turning valuable, relevant data into actionable intelligence for a better world.


Create a Business Advantage in Under 30 Days

Workers in a business meeting from above

If your organization is facing any of these three issues, this blog could change the way you do business…

  1. You’ve tried digital marketing and cannot seem to make it provide a positive ROI (it loses money)
  2. You seem to get enough traffic to your site, but converting it into business is simply not working
  3. Either you can’t get enough leads or you find it difficult to know which ones you should really focus on

First of all, let me assure you, you are not the exception. Most companies are facing the same challenges.

Many of these are issues that can be fixed with a high degree of predictability. So, let’s start by talking about the changes that have happened over the last 12-24 months and how you can use them to your advantage.