Break Through B2B Marketing – Beyond R&R (Relationships and Referrals)

Behind virtually any successful B2B company I know there is a rainmaker. It’s usually the founder. We’ve all seen it before. They take it upon themselves to bring in the majority of the Company’s business.  For the most part, business development is based on relationships and referrals (R&R).

There is just one problem with this strategy – R&R is not scalable…

If we switch gears and think about the super successful B2B companies, the biggest difference is they’ve moved beyond R&R (relationships and referrals) and embraced a sales and marketing strategy capable of scale.

MarketSense Selected to the Open Data 500

MarketSense is honored to have been selected to the Open Data 500. Others that have been selected include Amazon, Deloitte, Google, MetLife, Yahoo! and Bloomberg.

The Open Data 500 is a list of 500 businesses compiled by The Governance Lab at New York University and is funded by the Knight Foundation. It’s the first comprehensive study of US companies that use open government data as a business resource to innovate. The list is subject to change as the GovLab learns more about each company and how they utilize open data. So some companies may be removed or added once all information is reviewed.

Create an Unfair Advantage in Under 30 Days

If your organization is facing any of the three (3) issues, this blog could change the way you do business…

  1. You’ve tried digital marketing and cannot seem to make it provide a positive ROI (it loses money)
  2. You seem to get enough traffic to your site, but converting it into business is simply not working
  3. Either you can’t get enough leads or you find it difficult to know which ones you should really focus on

First of all, let me assure you, you are not the exception. Most companies are facing the same challenges. Next, let me quickly share that many of these are issues that can be fixed with a high degree of predictability. So, let’s start by talking about the changes that having happened over the last 12-24 months and how you can use them to your advantage.