As Artificial Intelligence continues to advance, so will the ability to use it to improve digital marketing strategies and predictably grow your business.
AI and Machine Learning have been around for some time now. Until recently, it just couldn't match human intelligence. In technology, we have leading edge, and we also have bleeding edge. Within the last year, Artificial Intelligence crossed the chasm to become leading edge.
From content marketing to clustering and segmenting to voice search, AI is transforming digital marketing in a way that will actually improve customer satisfaction, provide a more personalized experience, and optimize the customer journey.
Artificial Intelligence enables digital marketers to use sophisticated tools to quickly improve the impact of their marketing efforts.
AI tools are now more affordable than ever. Entire marketing campaigns can be created and customized for individual marketing channels. Machine learning technology can continually optimize and provide a distinct competitive advantage.
2023 will be the year artificial intelligence goes mainstream. While it will continue to have its challenges, the upside far outweighs them. Below are a few ways you can use AI to improve your digital marketing and grow your business.
Understanding Artificial Intelligence
AI is a method of computer learning that teaches computers how to understand and emulate human communications and behavior. In its simplest form, artificial intelligence is based on reprogramming human brain functions to mimic human intellects that can be refined and optimized.
One of the big strides for marketers is the emergence of no-code Artificial Intelligence and Machine Learning. We've moved from supervised to unsupervised machine learning. This means that you can provide a data set, define an outcome and let machine learning figure it out - AND continually optimize it.
Seven Ways to Grow Your Business With Artificial Intelligence
1. PPC advertising optimization
A/B testing is a traditional method used to optimize marketing. However, it can be incredibly difficult with infinite variables that need testing and requires countless resources. Automated optimization allows you to continuously optimize your ads based on conversion rate. Increasing your conversion from 1% to 2% effectively doubles your ROAS (return on ad spend).
2. Content Creation and Curation at Scale
Content marketing has a good return. However, it is resource intensive. Most companies have a very difficult time delivering enough content. Machine-generated content has been around for a long time, but it was clunky and typically required a complete rewrite. Tools like Jasper and Surfer SEO can take your content delivery to the next level and massively reduce the time and resources traditionally required.
3. Search Engine Optimization
Search engines such as Google have made keyword stuffing a thing of the past. Voice search is growing exponentially. The whole landscape for search engine marketing has changed. AI can now bring human intelligence and utilize NLP (Natural Language Processing) technologies to transform your SEO and make it more relevant for customers and prospects.
4. Targeted Marketing & Segmentation
AI is a very effective tool for targeted marketing. Artificial intelligence can help gather data from customer interactions and visits, analyze it quickly and accurately to determine the best advertising methodology. AI-enabled targeting solutions are now being used by digital marketers to target and customize messages to their customers more effectively than ever before.
5. Automation of repetitive tasks
One of the most time-consuming tasks for digital marketers is the creation and maintenance of campaigns. AI can help automate many marketing processes, allowing marketers to focus on more creative aspects of their job, such as designing a better customer experience or launching new campaigns. This automation will also reduce costly mistakes, freeing up resources and increasing efficiency.
6. Understanding and Predicting Customer Behavior
AI and machine learning are a great way for marketers to predict customer behavior. This allows digital marketers to create campaigns that anticipate and adapt to customer needs, resulting in higher conversion rates and improved customer satisfaction.
Artificial Intelligence can also help digital marketers with automated personalization. This marketing strategy will allow businesses to target customers with offers and content tailored specifically to their individual preferences.
7. Social Media Marketing
AI is being used in social media marketing to help brands target customers better. AI-powered tools can analyze user data, such as interests and demographics, to create personalized social media posts for each customer segment.
This allows digital marketers to reach more people with the right message, increasing engagement and conversions. From identifying influencers on social media, analyzing sentiment, and discovering trends AI can prove to be a powerful tool for digital marketers. By leveraging the power of Artificial Intelligence in Digital Marketing, you can improve ROAS and customer engagement. With AI-powered tools, you can create personalized content, segment customers more effectively, optimize SEO performance and increase conversions.
Summary
By leveraging digital marketing artificial intelligence, marketers can quickly and easily make more informed decisions that drive better customer engagement and increase sales.
Artificial Intelligence offers digital marketers an array of tools to deliver the best customer experience possible while increasing the efficiency of their campaigns. By using AI, digital marketers can improve ROAS (Return on Ad Spend), create more relevant content, and optimize SEO effectiveness.
