So, what has changed about data that will change the way smart companies approach sales and marketing? The simple answer is almost everything. Not only the sheer amount of data, but the relative ease in which we can put it to work for us.
Essentially, if you have a sales and marketing department and aren’t seriously using data to your advantage there are problems on the horizon. One of the biggest reasons for this is data-driven marketing is not just for the big boys anymore. Even the smallest companies now have access to data and BI (business intelligence) tools that were once reserved for the Fortune 500.
Let’s take a quick look at the five ways data will change your marketing and then we will break each one down and explain how to put these initiatives to work for your organization.