7 Traits of Great B2B Marketers
There is no “path” when it comes to online marketing. While some would like to think there is a magic playbook – there isn’t. Becoming a high-performance B2B marketer is a process, not a destination. Great B2B marketers are always looking for ways to get better.
After watching and working with some of the best B2B marketers in the business, I’ve come up with a list of 7 traits that seem to be common with all of them. Here they are:
First things first – every great B2B marketer I know is forever asking questions, seeking insight and sharing ideas. What worked today might not work tomorrow. I have several great friends that are also key competitors and we brainstorm all the time. Our minds are like parachutes – they work best when they are open. Never be shy about asking questions. Never think you need to be the smartest person in the room.