Monthly Archives: July 2016

Break Through B2B Marketing – Beyond R&R (Relationships and Referrals)

Graphic of a man sitting at a desk in front of a computer screen with charts and graphs

Behind virtually any successful B2B company I know there is a rainmaker. It’s usually the founder. We’ve all seen it before. They take it upon themselves to bring in the majority of the Company’s business.  For the most part, business development is based on relationships and referrals (R&R).

There is just one problem with this strategy – R&R is not scalable…

If we switch gears and think about the super successful B2B companies, the biggest difference is they’ve moved beyond R&R (relationships and referrals) and embraced a sales and marketing strategy capable of scale.