Data, Marketing, and Analytics for Predictable Growth.
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Why Switch From Google Analytics to GA4?
Google Analytics Stops Working on July 1, 2023.
The first reason is Universal Google Analytics (UGA) will stop working on 7/1/2023. With over 85% of U.S. Based B2B currently use it, UGA has always focused on "Vanity Metrics". This is not what hardcore B2B marketers needed. If you want Google Analytics you'll need to switch.
GA4 Is A HUGE Win for Marketers.
While we've all used Google Analytics for marketing, it had many shortcomings. GA4 is much more than an upgrade. It leaves Google Analytics in the dust. More power. Better conversion tracking. Endless customizations. It's what we marketers needed.
"The MarketSense Team has been a quick study"
Gregg terry - Director marketing
Phifer incorporated
Phifer has partnered with Tom and his MarketSense team for more than four years for website development and maintenance, SEO, analytics, and digital marketing management. With a very diverse product line and target audiences, it was critical to us that we worked with a company that understood our business. The MarketSense team has been a quick study. Their virtual business model meant that they had already been working “remotely” for over seven years. When 2020 rolled around we had zero interruptions in the marketing services they provided to us!”
The B2B Marketing Challenge
Percentage of Facebook and Google ads that produce zero results.
Percentage of companies that have bad web analytics data.
Percentage of sales lost to a poor landing page experience.
PPC managers that don't optimize campaigns weekly.
Let's get you set up for real growth!
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