If your organization is facing any of the three (3) issues, this blog could change the way you do business…
First of all, let me assure you, you are not the exception. Most companies are facing the same challenges. Next, let me quickly share that many of these are issues that can be fixed with a high degree of predictability. So, let’s start by talking about the changes that having happened over the last 12-24 months and how you can use them to your advantage.
Marketing ROI Meter Changes the Rules Forever
72% of CEO’s say that marketers are always asking for more money, but can rarely explain how much incremental business this money will generate.
That statement may be been true a couple of years ago, but marketing has undergone a massive shift in the last 24 months. Not only should CEO’s know EXACTLY how every dollar on marketing is performing, they should have a darn good idea in advance how campaigns will perform.
It really comes down to this: either your marketing has a positive and predictable return on investment, in which case there is no reason to cap a marketing budget, or, the campaign will not work and you need to make some fixes prior to spending a penny.
The good news is there is now a FREE Marketing ROI Meter that will give you the answer to this question in a matter of minutes. To immediately access the ROI Meter: CLICK HERE.