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7 Traits of Great B2B Marketers

7 Traits of Great B2B Marketers

There is no “path” when it comes to online marketing.  While some would like to think there is a magic playbook – there isn’t.  Becoming a high-performance B2B marketer is a process, not a destination.  Great B2B marketers are always looking for ways to get better.

After watching and working with some of the best B2B marketers in the business, I’ve come up with a list of 7 traits that seem to be common with all of them.  Here they are:

  1. Inquisitive

First things first – every great B2B marketer I know is forever asking questions, seeking insight and sharing ideas.  What worked today might not work tomorrow.  I have several great friends that are also key competitors and we brainstorm all the time.  Our minds are like parachutes – they work best when they are open.  Never be shy about asking questions.  Never think you need to be the smartest person in the room.