Monthly Archives: January 2016

Are Marketing Budgets Obsolete?

Marketing ROI Meter Changes the Rules Forever

72% of CEO’s say that marketers are always asking for more money, but can rarely explain how much incremental business this money will generate.

That statement may be been true a couple of years ago, but marketing has undergone a massive shift in the last 24 months. Not only should CEO’s know EXACTLY how every dollar on marketing is performing, they should have a darn good idea in advance how campaigns will perform.

It really comes down to this: either your marketing has a positive and predictable return on investment, in which case there is no reason to cap a marketing budget, or, the campaign will not work and you need to make some fixes prior to spending a penny.

The good news is there is now a FREE Marketing ROI Meter that will give you the answer to this question in a matter of minutes. To immediately access the ROI Meter: CLICK HERE.